Privacy Polic

Last updated: August 9, 2026

This Privacy Policy explains how Kailith collects, uses, stores, and shares personal information when you visit our website, create an account, place an order, contact us, or otherwise use our services.

1. Who We Are

Kailith is operated by:

July (Fuxin) Media and Culture Co., Ltd.
七月（阜新）传媒文化有限公司

Registered address:
Unit 13, No. 143-2, North Section of Qingnian Street, Xihe District, Fuxin, Liaoning, China
辽宁省阜新市细河区青年街北段143—2号—13门

Email: laoyiwen@gmail.com

For the purposes of applicable data protection laws, July (Fuxin) Media and Culture Co., Ltd. is responsible for the personal information described in this Privacy Policy.

Our website is built with WordPress and uses WooCommerce to provide ecommerce functions.

2. Information We Collect

Information You Provide

We may collect information you provide when you:

  • Create or manage an account
  • Place an order
  • Subscribe to emails
  • Contact customer service
  • Submit a product review or website comment
  • Request a return, exchange, or refund
  • Participate in a promotion
  • Complete a form on our website

This information may include:

  • Name
  • Email address
  • Telephone number
  • Billing and shipping addresses
  • Account username and password
  • Order and transaction details
  • Product preferences
  • Reviews, comments, photographs, or messages
  • Marketing preferences
  • Any other information you choose to provide

Order and Checkout Information

When you purchase from Kailith, WooCommerce may collect and store:

  • Products viewed or added to your cart
  • Products purchased
  • Order number and order status
  • Billing and shipping details
  • Selected shipping method
  • Payment method
  • Transaction reference
  • IP address
  • Browser and device information
  • Customer notes provided during checkout

We use this information to process payments, fulfil orders, arrange delivery, provide customer support, and maintain transaction records.

Payment Information

Payments are processed by third-party payment providers selected at checkout.

These providers may collect payment-card information, billing details, account identifiers, or other information required to authorise and complete a payment.

Kailith does not normally receive or store your complete payment-card number. Payment providers process personal information under their own privacy policies.

Information Collected Automatically

When you visit our website, WordPress, WooCommerce, our hosting provider, and approved plugins may automatically collect:

  • IP address
  • Browser and device type
  • Operating system
  • Approximate location
  • Language and time-zone settings
  • Referring website
  • Pages and products viewed
  • Search activity
  • Shopping-cart activity
  • Dates and times of access
  • Cookie identifiers
  • Website errors and security logs

We use this information to operate the website, remember your cart, prevent fraud, maintain security, understand website performance, and improve the shopping experience.

3. Accounts

If you create a customer account, we store the information you provide in your account profile.

You can normally view or update certain account information through the My Account section of the website.

Website administrators may also access account information when reasonably necessary to provide support, fulfil orders, maintain security, or administer the website.

You are responsible for keeping your password confidential and for notifying us if you believe your account has been accessed without authorisation.

4. Comments and Product Reviews

If comments or product reviews are enabled, we may collect:

  • The information entered in the comment or review form
  • Your name and email address
  • Your IP address
  • Browser information
  • Ratings, photographs, or other submitted content

This information may be used for comment moderation, spam detection, fraud prevention, and publication of approved reviews.

Published reviews or comments may remain publicly visible until they are removed. Your email address will not be displayed publicly unless you include it in the content yourself.

If an avatar service such as Gravatar is enabled, an anonymised value created from your email address may be sent to that service to determine whether you have a profile image.

5. Uploaded Media

If the website allows you to upload photographs or other media, avoid uploading files containing embedded location data, such as EXIF GPS information.

Depending on the way a file is processed, website visitors may be able to download and extract embedded information from publicly displayed media.

6. Cookies and Similar Technologies

WordPress, WooCommerce, and approved plugins may use cookies and similar technologies.

Essential Cookies

Essential cookies help us:

  • Maintain your shopping cart
  • Remember your checkout session
  • Process orders
  • Secure customer accounts
  • Keep users signed in
  • Prevent fraud
  • Maintain basic website functions

These cookies are necessary for the website to operate and cannot always be disabled through our cookie settings.

Preference Cookies

Preference cookies may remember choices such as your language, currency, region, login status, or comment details.

Analytics Cookies

If enabled, analytics cookies help us understand how visitors find and use the website, which pages are visited, and how the website performs.

Advertising Cookies

If enabled, advertising cookies may measure marketing campaigns or support personalised advertising.

Where required by law, optional analytics and advertising cookies will not be activated without your consent.

You can manage optional cookies through our cookie banner or your browser settings. Disabling certain cookies may affect website functionality.

7. Embedded Content and Third-Party Links

Pages on our website may include embedded content such as videos, images, maps, social-media posts, or other material from third-party websites.

Embedded content may behave as though you visited the third-party website directly. Those third parties may:

  • Collect information about you
  • Use cookies
  • include additional tracking
  • Monitor your interaction with the embedded content
  • Link your activity to an account you hold with them

Third-party websites and services are governed by their own privacy policies. Kailith is not responsible for their privacy or security practices.

8. How We Use Personal Information

We may use personal information to:

  • Operate our WordPress and WooCommerce store
  • Create and manage customer accounts
  • Process payments and fulfil orders
  • Arrange shipping and delivery
  • Provide order confirmations and tracking updates
  • Manage returns, exchanges, and refunds
  • Respond to enquiries and provide support
  • Publish and moderate product reviews
  • Maintain shopping-cart and checkout functions
  • Detect fraud, spam, abuse, and security threats
  • Improve our website, products, and services
  • Maintain tax, accounting, and transaction records
  • Comply with legal obligations
  • Establish, exercise, or defend legal claims
  • Send marketing communications where permitted or with your consent

9. Legal Bases for Processing

Where required by applicable law, we process personal information based on:

  • Contract: To accept, process, fulfil, and support your order.
  • Legal obligation: To meet tax, accounting, consumer-protection, and regulatory requirements.
  • Legitimate interests: To operate, secure, improve, and protect our business and website.
  • Consent: For optional cookies, marketing, or another specific use you have approved.
  • Legal claims: To establish, exercise, or defend our legal rights.

You may withdraw consent at any time. This does not affect processing completed before consent was withdrawn.

10. How We Share Personal Information

We may share information with service providers that help us operate the website and fulfil orders, including:

  • WordPress hosting and infrastructure providers
  • WooCommerce and compatible extensions
  • Payment gateways
  • Shipping carriers and fulfilment providers
  • Email and customer-support services
  • Security, backup, and spam-prevention providers
  • Analytics and marketing providers, if enabled
  • Accountants, lawyers, insurers, and other professional advisers

Payment and shipping providers receive only the information reasonably necessary to complete their services.

We may also disclose information:

  • When required by applicable law
  • In response to a lawful court or government request
  • To investigate fraud or security incidents
  • To protect Kailith, our customers, or others
  • In connection with a business sale, merger, financing, or restructuring

We do not sell personal information for money.

If our use of advertising services legally constitutes the sale or sharing of personal information, we will provide the notices and opt-out controls required by applicable law.

11. International Data Transfers

Kailith is operated from China, while customers and service providers may be located in other countries.

Your information may therefore be transferred to, stored in, or processed in China and other jurisdictions whose data-protection laws may differ from those in your country.

Where required, we use appropriate contractual or legal safeguards for international transfers.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The status and type of an order
  • Whether you maintain a customer account
  • Tax, accounting, and consumer-protection requirements
  • Fraud-prevention and security needs
  • Dispute resolution and legal claims
  • The settings of WordPress, WooCommerce, and installed plugins

Completed order records may be retained for the period required by applicable accounting and tax laws.

Pending, failed, or cancelled orders may be deleted or anonymised according to our WooCommerce retention settings.

Account information is generally retained while the account remains active or as needed to provide services.

Approved reviews and comments may be retained until deleted because they form part of the website’s published content.

When information is no longer required, we will delete, anonymise, or securely dispose of it where reasonably practicable.

13. Marketing Communications

If you subscribe to marketing communications, we may send information about products, collections, offers, and Kailith stories.

You can unsubscribe at any time by:

You may continue to receive essential communications relating to orders, payments, deliveries, returns, or account security.

14. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access personal information we hold about you
  • Correct inaccurate information
  • Request deletion of eligible information
  • Restrict or object to certain processing
  • Receive a portable copy of eligible information
  • Withdraw consent
  • Opt out of certain advertising, sales, or sharing
  • Lodge a complaint with an appropriate authority

To submit a request, email laoyiwen@gmail.com.

We may ask you to verify your identity before processing the request.

WordPress and WooCommerce provide tools that can help us export or erase eligible personal information. Certain order, payment, tax, security, or legal records may need to be retained even after an erasure request.

We will not discriminate against you for exercising an applicable privacy right.

15. Children’s Privacy

Our website is intended for a general adult audience and is not directed to children under 16.

We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided information to us, contact laoyiwen@gmail.com.

16. Information Security

We use reasonable administrative, technical, and organisational measures intended to protect personal information.

However, no website, plugin, storage system, or internet transmission can be guaranteed to be completely secure. You are responsible for keeping your account credentials confidential.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, plugins, services, business practices, or legal obligations.

The revised version will be published on this page with an updated effective date. Where required, we will provide additional notice of material changes.

18. Contact Us

For privacy questions, requests, or complaints, contact:

July (Fuxin) Media and Culture Co., Ltd.
七月（阜新）传媒文化有限公司

Email: laoyiwen@gmail.com

Registered address:
Unit 13, No. 143-2, North Section of Qingnian Street, Xihe District, Fuxin, Liaoning, China
辽宁省阜新市细河区青年街北段143—2号—13门

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